Burberry Brings London-Inspired Exhibition to Shanghai’s CIIE
The brand’s sixth consecutive appearance features a Tower Bridge centrepiece, cashmere and its Burberry 170 anniversary zine.
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RetailBoss Contributor
Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences for RETAILBOSS, with a background in advertising and marketing.
About
Ifrah Nadeem covers brand campaigns, partnerships, and retail experiences across fashion, beauty, and luxury for RETAILBOSS. She has a background in advertising and marketing. Her work follows how brands reach customers through collaborations, ambassador campaigns, store openings, and experiential events. Her recent coverage includes L'Oreal Groupe's partnership with Paris Saint-Germain, Saie's London pop-up, and retail expansion by brands including Furla and Montblanc.
Latest Stories
The brand’s sixth consecutive appearance features a Tower Bridge centrepiece, cashmere and its Burberry 170 anniversary zine.
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Donna Wallace, Veronica Franzoni, Hanna Fischer and Fatima Koanda feature in the brand’s new social series for Fall/Winter 2026.
The fine-jewellery designs feature house symbols, yellow gold, diamonds and contrasting surfaces, with Gabrielle Chanel’s signature on the reverse.
The house presents tailored silhouettes and structured bags, with creative direction by Seán McGirr and photography by Joanna Wzorek and Julien Martinez Leclerc.
Six Korean artists and artist teams interpret the jewellery collection in an exhibition accompanied by retail pop-ups in Seoul and Busan.
The Reggio Emilia exhibition will present more than 20 new paintings and two videos, with free admission through February 14, 2027.
Al-Jawad Pike designed the new counter, which includes a copper-and-glass scent sculpture and a dedicated perfume library.
The renewed sponsorship includes fan activations and community programmes, with product sampling at the October 24 north London derby.
