The US Consumer Product Safety Commission (CPSC) has issued a stark warning to parents and consumers regarding counterfeit Labubu dolls currently circulating in the market. Marketed as both plush figures and keychains, these knockoff dolls pose a serious choking risk for children, leading to federal action to block their import and sale.
“These fakes, sold both as plush figures and plush keychains, are small enough for a child to fit the doll in their mouth and block their airway,” said the CPSC in a statement. The agency noted that, in addition to their unsafe design, reports have surfaced of some fake Labubu dolls breaking apart easily, releasing small fragments that can also be inhaled or swallowed.

Blocking Dangerous Imports
CPSC investigators have identified multiple shipments of these imitation Labubu toys attempting to enter the United States from China. Thousands of units have already been seized at ports after inspections confirmed…
that the toys violated federal safety regulations regarding products with small parts intended for children. “These fake Labubu dolls are dangerous, illegal, and have no place in American homes,” said CPSC Acting Chairman Peter A. Feldman. “No parent should have to wonder if a toy will stop their child from breathing.
Protect your children and buy only from reputable sellers.” Federal law prohibits the import or sale of consumer goods that fail to meet CPSC safety standards. The Commission has emphasized that it will continue aggressive enforcement at ports of entry, working to intercept unsafe toys before they reach American families.
Spotting the Counterfeits Alongside the enforcement actions, the CPSC is calling on parents to be vigilant when buying popular collectibles like Labubu dolls.
Since fakes are often distributed through online marketplaces or discount shops, spotting the red flags can be the difference between a safe toy and a dangerous counterfeit…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss fashion coverage, industry analysis, and market intelligence.
- Full article access
- Industry analysis
- Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.