Lanvin Group is pushing ahead with a deep strategic reset after a tough year for luxury, posting preliminary €240.5 million in 2025 revenue from continuing operations, down 17.6% year over year. The Shanghai and Milan headquartered luxury group is using the downturn to streamline its portfolio, tighten operations, and refocus each maison on its home market strengths ahead of an expected transformation completion in 2026.
2025 Topline: Revenue Down but Trends Improving in H2
Excluding the recently carved out Caruso business, Lanvin Group’s preliminary unaudited revenues from continuing operations came in at €240.5 million, versus €291.9 million in 2024, an overall decline of roughly 18% on a reported currency basis. Management notes that revenue trends improved in the second half of 2025 compared to the first, reflecting early benefits from cost discipline, assortment work, and retail optimization across brands.
By brand, Lanvin generated €57.6 million (down 30%), Wolford €75.6 million…
(down 14%), St. John €78.2 million (down just 1%), and Sergio Rossi €29.5 million (down 30%). Direct to consumer and eommerce remained the largest channel at €164.0 million (down 18%), while wholesale revenues declined 15% to €66.7 million. Brand by Brand: Resilience at St.
John, Reset at Lanvin, and Sergio Rossi Among the maisons, St. John stood out as the relative bright spot.
The American luxury knitwear brand delivered 8% revenue growth in North America in local currency, supported by its long standing client base and a clear focus on its home market, even though reported global revenue was marginally lower year on year. Wolford’s performance stabilized in 2025 as supply chain and logistics improved, with strong momentum in e commerce and wholesale in the second half, while new CEO Marco Pozzo stepped in to steer the next phase.
At Lanvin, the Group continued its creative reboot under Artistic Director Peter Copping; his debut womenswear collection drew strong industry feedback and helped drive encouraging order momentum, even as the brand’s reported revenue fell 30%. Sergio Rossi spent much of the year shifting toward an asset light model, including adjustments to its…
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