LILYSILK, the world’s leading silk brand dedicated to inspiring people to “live spectacular,” has opened its first European retail store at Oberpollinger in Munich, giving European customers a new, in-person way to experience its silk craftsmanship after debuting its New York concept store and first Asian flagship in Hong Kong.
First European boutique in Oberpollinger
The new LILYSILK store is located on the second floor of Oberpollinger at Neuhauser Straße 18, in the heart of Munich’s pedestrian zone near Karlstor. Oberpollinger, run by the KaDeWe Group, is Southern Germany’s largest upscale department store and home to international luxury brands such as Dior, Gucci, Fendi, Burberry, Louis Vuitton and Prada, positioning LILYSILK alongside established high fashion labels.
Inside, the boutique offers a curated selection of fashion, home and lifestyle products, including silk bedding and home textiles, premium womenswear, loungewear, fashion accessories, plus cashmere and wool pieces that complement its silk staples.…
The store is open Monday through Saturday from 10 a.m. to 8 p.m., aligned with Oberpollinger’s trading hours. Why Munich, why now Germany is already an established European market for LILYSILK, making Munich a “natural choice” for the brand’s first European retail store.
The opening responds directly to customer interest in a local retail presence, including requests from German followers on social media asking when they would be able to experience LILYSILK in person.
By choosing Oberpollinger, located on Neuhauser Straße 18 in Munich’s busy Old Town, LILYSILK gives local and visiting customers the chance to feel the fabrics, compare colours and fits, and see the craftsmanship up close an important step for a brand built around tactile, high quality silk.
Opening event and in-store offers LILYSILK marked the Munich store’s July 17 opening with an event attended by local guests, media and fashion creators, who were among the first to explore the new space and its edit of bedding, apparel and accessories…
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