Market reports
Top 10 Growing Handbag Brands in China
The handbag brands breaking out in Chinese search, from Songmont and emerging local labels to established global luxury houses.
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Top 10 Growing Handbag Brands in China — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Peak Growth |
|---|---|---|
| 1 | Songmont | Breakout (5000%+) |
| 2 | Coach | Breakout (5000%+) |
| 3 | Gucci | Breakout (5000%+) |
| 4 | Chanel | Breakout (5000%+) |
| 5 | Muva | Breakout (5000%+) |
| 6 | Acne Studios | Breakout (5000%+) |
| 7 | Alo | Breakout (5000%+) |
| 8 | Demellier | Breakout (5000%+) |
| 9 | Got Bag | Breakout (5000%+) |
| 10 | Goyard | Breakout (5000%+) |
Source and study period: A RETAILBOSS Analysis of Google Search Data, January 1 – July 23, 2026
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