Overview
About Puma
Puma is a global sportswear brand offering footwear, apparel, and accessories for performance and lifestyle. Founded by Rudolf Dassler, it is one of the world's largest athletic brands.
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Puma on RetailBoss
The Future of Fast Enters Football Inside PUMA’s NITRO Lab in Los Angeles
The NITRO™ Lab, a global innovation hub, integrates advanced testing protocols to develop the Ultra NITRO™ 7 boot, revolutionizing football footwear.
PUMA x Salehe Bembury’s Sound Driven LA launch is Bringing Football Culture off The Pitch
PUMA is kicking off football’s biggest summer with culture, not just kits, teaming up with designer Salehe Bembury on an immersive, sound driven experience at The Row DTLA to…
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data…
Top Sneaker Collaborations That Broke the Internet
These sneaker collabs bent algorithms, crashed apps, and turned Travis, Bad Bunny, and a wave of avant-garde designers into the undisputed gatekeepers of what it means to “break the internet.”
ANTA Sports Set to Become Puma’s Largest Shareholder
ANTA Sports is set to become the largest shareholder in PUMA, after signing a share purchase agreement with Groupe Artémis, the Pinault family investment company,…
Puma Bets Big With Largest European Flagship In Oxford Street, London
PUMA is betting big on brick-and-mortar in Europe with the opening of its largest-ever European flagship store on Oxford Street in London, one of…
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