Overview
About Puma
Puma is a global sportswear brand offering footwear, apparel, and accessories for performance and lifestyle. Founded by Rudolf Dassler, it is one of the world's largest athletic brands.
Latest coverage
Puma on RetailBoss
The Future of Fast Enters Football Inside PUMA’s NITRO Lab in Los Angeles
The NITRO™ Lab, a global innovation hub, integrates advanced testing protocols to develop the Ultra NITRO™ 7 boot, revolutionizing football footwear.
PUMA x Salehe Bembury’s Sound Driven LA launch is Bringing Football Culture off The Pitch
PUMA is kicking off football’s biggest summer with culture, not just kits, teaming up with designer Salehe Bembury on an immersive, sound driven experience at The Row DTLA to launch their new TRVL WEAR collection and debut the Velum 1 sneaker. Football, sound and design in downtown LA Ahead…
Top 10 Sneaker Brands by Website Traffic (2026)
This RB report provides a comprehensive analysis of the top 10 most visited sneaker brands by website traffic globally, based on SEMrush traffic data for January 2026. The aim is to highlight key traffic metrics and offer insights into each…
Top Sneaker Collaborations That Broke the Internet
These sneaker collabs bent algorithms, crashed apps, and turned Travis, Bad Bunny, and a wave of avant-garde designers into the undisputed gatekeepers of what it means to “break the internet.”
ANTA Sports Set to Become Puma’s Largest Shareholder
ANTA Sports is set to become the largest shareholder in PUMA, after signing a share purchase agreement with Groupe Artémis, the Pinault family investment company, to acquire a 29.06% stake in PUMA SE valued at €1.5 billion in cash. The move…
Puma Bets Big With Largest European Flagship In Oxford Street, London
PUMA is betting big on brick-and-mortar in Europe with the opening of its largest-ever European flagship store on Oxford Street in London, one of the busiest shopping streets in the world. The new space puts immersive brand storytelling, performance innovation,…
London’s Oxford Street Gets PUMA’s Biggest European Flagship
The interior leans into a clean, contemporary look, using neutral finishes to let bold product stories.
PUMA Flagship Store in New York City Sets New Benchmark for Interactive Retail
The 18,000-square-foot, two-story space exemplifies how immersive tech and digital integration are transforming modern retail experiences.
Competitive set
Puma Competitors
Brands tracked alongside Puma based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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