Leadership

Why Retail Logistics Liability Is Now a Leadership Issue

When it comes to retail leadership, their general focus lies within merchandising, pricing, and customer satisfaction. With that being said, in today's market, the largest threats often lie beyond the sales floor. Due to the development of e-commerce, as it expands and as networks grow and become far more complex, the retailers' dependence on third-party transportation increasingly grows. Third-party transportation partners (e.g., regional carriers, independent trucking fleets, etc.) whose goal is to deliver products in a quick/efficient manner. It’s because of this change that logistics has become a part of strategic leadership. It is that factor of managing risk and managing the supply chain that determines the company's success.