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The Top 10 Y2K Brands by Gen Z Popularity
A RetailBoss ranking of the Y2K fashion brands gaining the strongest popularity among Gen Z consumers.
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The Top 10 Y2K Brands by Gen Z Popularity — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Key Product |
|---|---|---|
| 1 | Juicy Couture | Velour Tracksuits |
| 2 | Von Dutch | Trucker Hats |
| 3 | Ed Hardy | Graphic Tees/Apparel |
| 4 | Diesel | Low-Rise Denim |
| 5 | Baby Phat | Rhinestone Apparel |
| 6 | Miss Sixty | Denim & Low-Rise Bottoms |
| 7 | Blumarine | Tube Tops & Pink Aesthetic |
| 8 | Fiorucci | Flared Pants |
| 9 | Gap | Basic Apparel |
| 10 | Abercrombie & Fitch | Casualwear |
Source and study period: RETAILBOSS report, pages 3-14; 2025 Gen Z popularity, market research, social media trends and cultural impact.
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