A capsule collection is a deliberately limited group of products connected by a theme, purpose, collaboration or styling approach.
How it works in retail
The pieces are often designed to work together or express a focused idea. Retailers may buy a complete capsule or select individual items for an existing assortment.
A retail example
A brand releases eight coordinated travel pieces in a shared colour palette.
What to keep in mind
Capsule describes the scope and cohesion of a collection. It does not necessarily mean limited-edition, sustainable or permanently available.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.