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Overview
Loro Piana is the world's premier authority on luxury textiles, particularly its use of rare cashmere and vicuña. With a heritage deeply rooted in Italian textile craftsmanship, the brand is renowned for sourcing the finest natural fibers and transforming them into exceptionally soft, refined garments. It occupies an elite market position catering to those who seek uncompromising quality and understated elegance. As part of the LVMH group, Loro Piana continues to set the standard for premium materials and artisanal excellence.
Latest coverage
The 73rd edition of the Giraglia Regatta, featuring a 241-nautical-mile offshore race and four days of inshore racing, highlights Loro Piana's enduring sailing heritage.
Vancouver's Oakridge Park now boasts a dedicated Loro Piana store, enhancing the city's fashion scene.
Loro Piana joining the Maison is not just about starting a new role. It is framed as the beginning of a journey of discovery, carefully crafted to welcome, orient and inspire every new colleague who steps into the house’s world…
A decade of sailing with Tre Golfi solidifies Loro Piana's identity as a leader in Mediterranean maritime fashion.
Loro Piana has named Viola Schmidt and Halla Lilja Ármannsdóttir of The Swedish School of Textiles the winners of the Loro Piana Knit Design Award 2026 for their project “Glitsky Mother of Pearl.” Celebrating the 2026 Knit Design Winners For the 2026 edition, the Loro Piana Knit Design Award honored textile design students Viola Schmidt and Halla…
Loro Piana has unveiled its newly relocated and renovated boutique on Bahnhofstrasse in Zurich, strengthening the LVMH Maison’s presence on one of Switzerland’s most prestigious luxury shopping streets. The store invites clients into a “summer state of mind” with the Resort 2026 and Fall/Winter 2026–2027 Nomadic Reverie collections, framed by an interior…
Loro Piana announced the winners of the 27th edition of the Loro Piana Record Bale Award at the Tokyo National Museum on April 1, 2026. The Australian 2025 award went to Pyrenees Park for producing 92 kg of Merino wool…
UGG (owned by Deckers Brands) has evolved from a niche Australian surf staple into a global lifestyle icon. However, its transition to mass market production has created a fragmented market where competitors now challenge UGG on heritage, quality, and “cool”…
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