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Loro Piana

Italian luxury cashmere & wool

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Overview

About Loro Piana

Loro Piana is the world's premier authority on luxury textiles, particularly its use of rare cashmere and vicuña. With a heritage deeply rooted in Italian textile craftsmanship, the brand is renowned for sourcing the finest natural fibers and transforming them into exceptionally soft, refined garments. It occupies an elite market position catering to those who seek uncompromising quality and understated elegance. As part of the LVMH group, Loro Piana continues to set the standard for premium materials and artisanal excellence.

Rankings

Where Loro Piana ranks

All rankings
  1. Position 1 of 11 The Most-Searched Brands on Mytheresa So Far This Year
  2. Position 5 of 10 The 10 Most Expensive Luxury Fashion Brands Ranked by CPI Index

Latest coverage

Loro Piana on RetailBoss

Loro Piana Reopens on Zurich’s Bahnhofstrasse With a Quietly Luxurious New Boutique

Loro Piana has unveiled its newly relocated and renovated boutique on Bahnhofstrasse in Zurich, strengthening the LVMH Maison’s presence on one of Switzerland’s most prestigious luxury shopping streets. The store invites clients into a “summer state of mind” with the Resort 2026 and Fall/Winter 2026–2027 Nomadic Reverie collections, framed by an interior…

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