A product drop is a planned release of merchandise at a specified time, often organized around a collection, collaboration or limited quantity.
How it works in retail
A drop coordinates stock availability, product pages and launch communication. It can take place online, in stores or across both channels.
A retail example
A boutique makes a new designer collaboration available online and in store at the same announced time.
What to keep in mind
A timed release does not automatically create scarcity. Explain actual availability and purchasing conditions rather than implying quantities are limited without evidence.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.