Overview
About Bulgari
Bulgari is an Italian luxury maison known for bold jewelry, watches, and fragrances. Owned by LVMH, its Serpenti and B.zero1 collections are icons of Italian luxury.
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Overview
Bulgari is an Italian luxury maison known for bold jewelry, watches, and fragrances. Owned by LVMH, its Serpenti and B.zero1 collections are icons of Italian luxury.
Latest coverage
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Competitive set
Brands tracked alongside Bulgari based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Cartier
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Luxury · France
A jewelry market peer with comparable luxury positioning.
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+
Van Cleef & Arpels
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Luxury · France
A jewelry market peer with comparable luxury positioning.
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Swarovski
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Luxury · Austria
A jewelry market peer with comparable luxury positioning.
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+
Tiffany & Co.
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Luxury · United States
A jewelry market peer with comparable luxury positioning.
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+
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Brands connected to Bulgari through verified ownership under LVMH. Each card states the corporate relationship used.
Sister brand ·
LVMH
Celine
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Luxury · France
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Sister brand ·
LVMH
Dior
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Luxury · France
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+
Sister brand ·
LVMH
Fendi
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Luxury · Italy
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+
Sister brand ·
LVMH
Kenzo
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Luxury · France
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+
Sister brand ·
LVMH
Loewe
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Luxury · Spain
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Sister brand ·
LVMH
Loro Piana
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Luxury · Italy
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Sister brand ·
LVMH
Louis Vuitton
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Luxury · France
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Sister brand ·
LVMH
Marc Jacobs
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Luxury · United States
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Sister brand ·
LVMH
Rimowa
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Luxury · Germany
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