Overview
About Bvlgari
Bvlgari, also known as Bulgari, is an Italian luxury house founded in Rome in 1884 by Sotirio Bulgari. Part of LVMH, it produces jewelry, watches, accessories and fragrances. Its collections include Serpenti, B.zero1 and Octo, with a retail identity rooted in Roman art, architecture and craftsmanship.
Latest coverage
Bvlgari News
Berluti and University of Bologna Host INSIDE LVMH Event
Nearly 190 students and recent graduates attended a programme featuring a luxury supply-chain discussion and meetings with ten LVMH houses.
Bvlgari Presents Joy Is in Our Hands Holiday Campaign
Bvlgari’s 2026 holiday campaign features jewellery, watches, bags and festive gifts, with orange and blue gloves and sculptural letter props.
Bvlgari Presents Tubogas and WeChat Digital Passport at Shanghai Import Expo
The jeweller’s seventh expo appearance includes a Valenza goldsmith demonstration and Digital Passport access for Chinese clients through WeChat.
Bvlgari Unveils 326-Square-Metre Boutique at Wuhan SKP
The boutique combines a Serpenti chandelier, Condotti floor pattern and locally inspired decorative details in its new interior.
Bvlgari Opens a Boutique at Dallas’s Highland Park Village
The jeweller’s new Dallas address combines jewellery and accessory displays with a dedicated seating area in the open-air shopping centre.
Bvlgari Opens B.zero1 Gold and Steel Kiosk on Milan’s Corso Garibaldi
The jewellery house’s Milan installation combines a large-scale ring mural with a branded kiosk open to visitors through November 9.
Bvlgari and SONGEUN Present B.zero1 Art Exhibition in Seoul
Six Korean artists and artist teams interpret the jewellery collection in an exhibition accompanied by retail pop-ups in Seoul and Busan.
Bvlgari Joins LVMH Careers Event at Politecnico di Milano
Design, engineering and architecture students met professionals from four luxury houses during a career talk and networking programme in Milan.
Bvlgari Holds Its First AI Champions Day With Employee Skills at the Centre
The initiative focuses on employee capabilities and collaboration, placing learning alongside the technology itself.
Bvlgari Opens a Haikou Boutique Linking Roman Design With Local Identity
Venini glasswork and a Rome–Haikou art panel give the jewelry house’s new Chinese boutique a locally tailored retail identity.
Where Bvlgari ranks
No rankings are available for this brand yet.
Research library · 3 reports
Mentioned in RETAILBOSS reports
Explore the studies featuring this brand. Position badges show its place in the report’s published ranking.
Position #10RETAILBOSS Research
Top 10 High-Jewelry Houses by YouTube Interest
High-jewelry houses ranked by normalized YouTube visual interest and the collections driving discovery.
Explore report
Position #3RETAILBOSS Research
Top 10 Luxury Perfume Houses in Italy
Luxury perfume houses ranked by estimated Italian website visits and month-over-month traffic growth in April 2026.
Explore report
Position #10RETAILBOSS Research
Top 10 Jewelry Brands for Necklaces Worldwide
A global ranking of necklace and jewelry brands using website visits, organic traffic, authority and year-over-year growth.
Explore report
Insights & Trends
Analysis
Data-led insights and trend observations featuring Bvlgari.
