Cross-selling is offering a complementary product alongside an item a customer is considering or buying.
How it works in retail
The additional product addresses a related need, such as care, use or styling. It differs from recommending a higher-priced version of the original item.
A retail example
An associate suggests a leather-care product with a pair of boots, after checking that it is suitable for the material.
What to keep in mind
Measure whether the recommendation helps the customer and produces an appropriate sale. Adding unsuitable products can increase returns and undermine trust.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.