Upselling is recommending a higher-value version, configuration or service level than the option a customer initially considered.
How it works in retail
A useful recommendation explains a relevant difference in features, materials, capacity or service. It should remain consistent with the customer’s needs and budget.
A retail example
A luggage specialist shows a customer a larger suitcase with the capacity needed for a longer trip.
What to keep in mind
A higher selling price does not necessarily mean a higher margin. Evaluate the customer fit and product economics rather than price alone.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.