Retail technology

QR code

RETAILBOSS ReferenceUpdated November 2, 2026

A QR code is a two-dimensional barcode that can encode information such as a web address or product-related data.

How it works in retail

Retail uses include linking to product information, care instructions, promotions or payments. A code used for checkout must meet the requirements of the relevant identification and scanning system.

A retail example

A care-label QR code opens a product page with washing instructions and repair information.

What to keep in mind

Not every QR code is suitable for retail checkout. The destination, encoded data and reader compatibility determine what it can do.

Sources & further reading

GS1: 2D barcodes in retail

Examples are illustrative. Terminology and measurement conventions can vary by business and market.

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