Product information management is the process and software used to organize, enrich and distribute product information across selling channels.
How it works in retail
A PIM can hold descriptions, attributes, dimensions and media references. Teams prepare channel-ready product records from a consistent source.
A retail example
A retailer updates a coat’s material composition once and distributes the approved information to its website and marketplace listings.
What to keep in mind
A PIM manages product content; it is not automatically the source of live inventory, selling prices or order status.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.