Trail Running Moves to The City HOKA Turns Hangzhou Into a Trail Lifestyle Lab
Step into a world of innovation and community at HOKA's Hangzhou trail, where tech meets tradition and every detail is crafted for the modern runner.
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Articles by Alyssa Jade Mann
FENDI Brings The Baguette 26424 Re‑Edition to New York With a Madison Avenue Tribute to Personality And Craftsmanship
The Re-Edition collection, unveiled in Milan and Shanghai, now tours NYC with a tribute at FENDI's flagship.
Maison Margiela Turns New York’s Starrett Lehigh Into a Six Room Emotional Lab For Its Scentsorium Collection
Motus Animi represents a significant chapter in Maison Margiela's journey, combining art and scent to create an immersive sensory experience.
Lancôme Brings Absolue Longevity to Life With a Modern, Architectural Evening at The Aga Khan Museum
Guests experienced an architectural landscape of precision and light, reflecting the brand's commitment to quality and elegance.
Retail Destinations Are Being Designed Beyond the Storefront
For a long time, retail strategy focused primarily on what happened inside the store. Merchandising, assortment, service model, conversion optimization, and store layout were mostly inward-facing concerns. The outside of the building was branding. The street was someone else’s problem.…
Lululemon Expands UK EMEA Hub With Space For 300 Employees And Flexible Working
Lululemon's new UK Store Support Centre in London is a 300-employee hub, emphasizing workplace wellbeing and collaboration.
MATIERE PREMIERE Brings Metal Lavender to Life at The Factory Pop Up in Paris
Metal Lavender by MATIERE PREMIERE is now available at Galeries Lafayette Champs-Élysées, offering a bold and contemporary scent inspired by the Grasse region.
Love Hibiscus Blooms in Milan With a Secret Garden Masterclass
Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery. The event framed Love Hibiscus as both a scent and a creative installation,…
Step Into Diptyque’s Walk by Candlelight an Immersive Wax Garden in Paris and London
Diptyque is extending the story behind its poetic wax garden installation by opening up Juliette Minchin’s studio process, and inviting visitors in Paris and London to experience “A Walk by Candlelight”, a temporary journey through a sculpted garden of wax inside the Maisons. Wax Garden In Paris And…
Off White Launches “10×10: Icons Reimagined” With an Intimate Brooklyn Dinner and After Party at Public Records
Off-White™ marked the launch of “10×10: Icons Reimagined” with an intimate dinner and after party at Public Records in Brooklyn, bringing together the ten creative directors behind the project, friends of the house and extended community for a night of music, conversation and collaborative…