Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Inside the $15 Billion Quarter Powering TJ Maxx and Marshalls

Inside the $15 Billion Quarter Powering TJ Maxx and Marshalls

The TJX Companies is leaning into its off-price strength this holiday season, delivering another quarter of solid growth and raising its full-year outlook as shoppers hunt harder for value in 2025. With higher sales, stronger margins, and an aggressive shareholder…

Retail
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