Overview
About Guerlain
Guerlain is a French luxury perfume and cosmetics house, one of the oldest in the world. Owned by LVMH, its Shalimar and Abeille Royale are icons of Parisian beauty heritage.
Latest coverage
Guerlain on RetailBoss
Guerlain Takes L’Heure Bleue Back to the Pont-Neuf With a Paris Experience
Guerlain is bringing L’Heure Bleue to the banks of the Seine with a three-day Paris experience that combines fragrance discovery, the perfume’s origin story and bottle personalization. The activation runs September 11–13, 2026, at 50 quai de la Mégisserie in the city’s first arrondissement.
Guerlain Uses an Immersive Blue Experience to Launch L’Heure Bleue in China
Shanghai's launch showcases Guerlain's innovative approach to luxury, merging visual art installations with the timeless allure of L'Heure Bleue.
Guerlain Launches a 14 Day Ocean Rebirth Retreat on Orient Express Corinthian
Ocean Rebirth combines luxury beauty, wellness, and travel, offering a unique opportunity for rest, recovery, and everyday wellbeing.
Renaissance Calm Above Florence at Villa San Michele Spa by Guerlain Where The Art of Wellness Meets Belmond’s Hillside Retreat
Perched in the Fiesole hills, Villa San Michele is a former monastery now a premier wellness retreat, combining Italian art de vivre with Guerlain's Art of Wellness.
Guerlain Spa Aboard Orient Express Corinthian Brings Nutrition, Movement and Mindfulness Together on The Open Sea
Guerlain and Orient Express announce the launch of a luxury spa on the Orient Express Corinthian, a pioneering yacht designed by Maxime d’Angeac.
Guerlain Opens Apartment Themed Pop Up at Le Bon Marché in Paris
GUERLAIN has opened an apartment themed pop up inside Le Bon Marché Rive Gauche in Paris, inviting shoppers to step into a space that feels more like a chic Left Bank home than a traditional beauty counter. The temporary concept underscores how luxury beauty is leaning…
Belmond Reopens Villa San Michele With Italy’s First Guerlain Spa and Antesi by Alessandro Cozzolino
Belmond has reopened Villa San Michele, A Belmond Hotel above Florence after an extensive 18 month renovation, unveiling a renewed Renaissance retreat with reimagined interiors, a new Guerlain spa and the launch of Antesi, a fine dining restaurant by Executive Chef Alessandro Cozzolino. Perched in the hills of Fiesole, the former…
Guerlain’s Blooming Edicolina Brings KissKiss and Aqua Allegoria to Milan
Guerlain is bringing a burst of Parisian beauty to Milan with its charming Edicolina pop-up in Piazza Santo Stefano, inviting visitors to discover the new KissKiss lipstick and Aqua Allegoria fragrances just in time for summer. Open in the heart of the city “until this Saturday evening,” the activation turns…
Competitive set
Guerlain Competitors
Brands tracked alongside Guerlain based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Guerlain Related Brands
Brands connected to Guerlain through verified ownership under LVMH. Each card states the corporate relationship used.
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