Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

What is wholesale?

Retail vs. Wholesale: What’s the Difference?

Understanding the differences between wholesale and retail is crucial for businesses in order to make informed decisions and maximize their success. Wholesale and retail are two distinct business models that serve different purposes and target different markets. Wholesale involves selling…

Glossary
What Is Fast Fashion and Why Is It Bad?

What Is Fast Fashion and Why Is It Bad?

Fast fashion is a term that has gained significant attention in recent years. It refers to the rapid production and consumption of inexpensive clothing, often inspired by the latest fashion trends. Fast fashion has become a dominant force in the…

Glossary
Saks Fifth Avenue Unveils West Coast Flagship Store in Beverly Hills

Saks Fifth Beverly Hills New Flagship Store

Saks Fifth Avenue has recently introduced its reimagined West Coast flagship store located in the heart of Beverly Hills. This new destination at 9570 Wilshire Boulevard offers an expansive selection of women’s fashion and beauty products. The store features a…

BusinessNews
Claire's Gen Zalpha Marketing Campaign Strategy

Claire’s Turns Brand Over to ‘Gen Zalpha’ Creatives

Claire’s known for its trendy accessories and jewelry has recently launched a new initiative titled The Collab, a year-long celebration of the influence and creativity of the younger generations, specifically Gen Z and Gen Alpha, dubbed ‘Gen Zalpha’. The launch…

Marketing
Shein new US office in washington seattle

Shein expands US operations with new office in Seattle

SHEIN, the global online fashion and lifestyle retailer, has expanded its United Stares operations by opening a new office in downtown Bellevue, Washington. The office space is set to bolster SHEIN’s growing American workforce, which already exceeds 1,500 corporate and…

Fashion
New Balance launches brand-owned resale platform

New Balance launches brand-owned resale platform

New Balance, has recently launched an innovative resale platform named Reconsidered. This initiative is a step towards sustainability and circularity, reflecting New Balance’s commitment to environmental responsibility within the footwear industry. To support this endeavor, New Balance partnered with Archive,…

Footwear
Chanel Wins Case Against What Comes around Goes Around

Chanel Wins $4 Million in Damages in Counterfeit Lawsuit

Chanel has prevailed in a trademark case against the reseller What Goes Around Comes Around (WGACA), a company selling vintage and pre-owned luxury goods. The New York federal court decision weighed in favor of Chanel on all four of its…

Luxury
Red Sea Crisis: Fashion retailers turn to nearshoring to ship

Red Sea Crisis: Fashion retailers turn to nearshoring

The Red Sea crisis has prompted a strategic shift among retailers towards nearshoring, as they seek to mitigate the risks associated with disrupted shipping routes. The Red Sea, typically an intense blue-green body of water, occasionally turns reddish-brown due to…

Retail
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