Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

  • News
  • Retail
  • Featured
  • Luxury
  • Beauty

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Marketing to Gen Z

Marketing to Gen Z: Strategies for Small Retailers

As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic. With an estimated $44 billion in buying power, Gen Z is reshaping…

MarketingRetail
Benigna Parfums Launches Luxury Perfume Refillable Program

Benigna Parfums Launches Luxury Perfume Refillable Program

Benigna Parfums, a renowned luxury fragrance brand, is proud to introduce their highly anticipated Perfume Refill Program. This initiative demonstrates the company’s commitment to sustainable beauty practices and reducing environmental impact, inviting customers to join them on their journey towards…

BeautyLuxury
Scotch & Soda is reportedly closing all UK stores

Scotch & Soda is reportedly closing all UK stores

Dutch fashion retailer Scotch & Soda is reportedly closing all four of its stores in the UK this summer, marking a significant shift in the retail landscape. This decision comes after the brand was rescued by American brand management company…

Fashion
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →