Author Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

The RealReal Exits Beauty Business

The RealReal Exits Beauty Business

A luxury resale marketplace, The RealReal has decided to wind down its beauty business as it shifts focus towards its core luxury consignment operations. Amid economic uncertainty and increasing competition in the secondhand market, the company is reallocating resources from…

Beauty
China’s Alibaba, JD.Com Expands Into California

JD.com Expands U.S. Logistics With New California Warehouse

JD.com, a leading Chinese e-commerce giant, is set to expand its logistics operations in the United States with the opening of a new self-operating warehouse in California. This state-of-the-art facility will be the company’s third warehouse in the state, joining…

Ecommerce
Selfridges Launches First Custom Tailored Clothing Service

Selfridges Launches First Custom Tailored Clothing Service

Selfridges, the luxury department store, has recently introduced a made-to-measure service in collaboration with eight renowned brands, including Giorgio Armani, Prada, and Thom Browne. This move comes as a response to the increased demand for tailored clothing, with the retailer…

Fashion
Why DTC Brands Need Retail Partnerships To Secure VC Funding

Why DTC Brands Need Retail Partnerships To Secure VC Funding

In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task. However, partnerships with established retailers can provide a powerful solution. By leveraging the strengths of both parties, DTC brands can tap into a wider audience…

DTCRetail
Ceremonia Unveils Hair Care Line at Sephora

Ceremonia Unveils Hair Care Line at Sephora

The Latinx-owned hair care brand, Ceremonia has made history by becoming the first of its kind to be sold at Sephora. Founded by Babba Rivera, a Chilean-Swedish entrepreneur, Ceremonia launched in October 2020 with a mission to celebrate the richness…

BeautyDTC
The Impact Of Packaging On Sales

The Impact Of Packaging On Sales

Product packaging plays a crucial role in the sales and overall success of a product. It not only serves as a protective layer for the product but also acts as a marketing tool that influences consumer buying behavior. Effective packaging…

Retail
How To Maintain A Registered Trademark for Your Retail Store

How To Maintain A Registered Trademark for Your Retail Store

Maintaining a registered trademark is essential to ensure its validity and protection. To maintain a registered trademark, owners must follow specific steps and meet certain requirements set by the United States Patent and Trademark Office (USPTO). Firstly, it is important…

Strategy
Super Bowl 2023: Rihanna’s Fenty was big marketing win

Super Bowl 2023: Rihanna’s Fenty was big marketing win

Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty Beauty. The global popstar cleverly used the platform to showcase her makeup line, resulting in a significant boost in sales and brand awareness. In this…

Retail
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