Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

AREA NYC: History And Ownership

AREA NYC: History And Ownership

AREA was founded in 2014 by the dynamic duo, Piotrek Panszczyk and Beckett Fogg, in the bustling and creative heart of downtown New York City. The brand has rapidly cultivated a cult following, appealing to those who appreciate a modern…

NewsRetail
Odd Muse: Founder Aimee Smale History & Ownership

Odd Muse: Founder Aimee Smale History & Ownership

Odd Muse is a slow-fashion womenswear brand founded in 2020 by Aimee Smale. The journey from a bedroom startup to a recognised name in UK fashion industry highlights the power of ambition and uncompromising vision. Founder Aimee Smale’s story is…

Retail
Louis Vuitton Unveils Renewed Costa Mesa Location

Louis Vuitton Unveils Renewed Costa Mesa Location

Louis Vuitton unveils the completed transition of the Costa Mesa store at South Coast Plaza, highlighting the Maison’s Women’s Universe alongside Louis Vuitton’s exemplary craftsmanship and legendary savoir-faire. First opened in 1986, the Costa Mesa location has been reimagined to…

NewsRetail
Join Shopify and YouTube Shopping Affiliate Program

How To Join Shopify and YouTube Shopping Affiliate Program

YouTube and Shopify have expanded their partnership, making it easier than ever for merchants and creators to collaborate and thrive. With over 30 billion hours of shopping-related videos watched on YouTube in 2023, the platform is fast becoming a critical…

Retail
10 Tips for Aspiring DTC Beauty Brand Owners in 2025

10 Tips for Aspiring DTC Beauty Brand Owners in 2025

Hey there, future beauty moguls! Navigating the direct-to-consumer (DTC) beauty market in 2025 will be a thrilling journey filled with opportunities and challenges. With the right strategies and a little savvy, you can set your brand apart and achieve incredible…

BeautyEducation
Everything You Need To Know About The RealReal

Everything You Need To Know About The RealReal

With recent quarterly reports showing growth and strong user engagement, The RealReal remains a reliable platform for buyers and sellers of pre-owned luxury items. Here’s everything you need to know about The RealReal’s operations, including a step-by-step guide for selling…

HistoryStrategy
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