Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Temu responds to news of lawsuit from Arkansas, US

Temu responds to news of lawsuit from Arkansas, US

The State of Arkansas has filed a significant lawsuit against the Chinese e-commerce platform Temu, accusing it of severe privacy violations and deceptive trade practices. The lawsuit, spearheaded by Arkansas Attorney General Tim Griffin, was filed in Cleburne County Circuit…

FashionLaw
The Balenciaga Controversy

Balenciaga Ad Controversy: Explained

Balenciaga sparked widespread outrage with its holiday ad campaign, which included highly suggestive imagery featuring children. Below is a detailed timeline of the events, Balenciaga‘s responses, and the subsequent fallout within the fashion industry. November 2022 Campaign Launch: Balenciaga releases…

HistoryStrategy
Victoria's Secret Marketing: Before & After Controversy

Victoria’s Secret Marketing: Before & After Controversy

Initially known for its glamorous and exclusive image, Victoria’s Secret dominated the lingerie market through its captivating marketing strategies, which often featured supermodels in elaborate fashion shows. This pervasive aura of exclusivity and fantasy carved a lucrative niche. However, this…

MarketingRetail
Luxury Dictionary: Terms You Need to Know

A Glossary of Must-Know Terms for Luxury Shoppers

Understanding the language of luxury is essential for creating narratives that resonate with affluent audiences and elevate brand perception. Welcome to “Luxury Dictionary: Terms You Need to Know,” where we explore the vocabulary that transforms high-end products into timeless masterpieces…

GlossaryStrategy
How to Become a Fashion Buyer (With Steps) in the UK

How to Become a Fashion Buyer (With Steps) in the UK

Fashion buying is one of the most sought-after careers in the fashion industry, celebrated for its blend of creativity and business acumen. If you’ve ever envisioned traveling the globe to attend fashion shows, meeting designers, and impacting what’s available in…

EducationStrategy
Buying Designer Handbags New vs. Pre-Owned Handbags

Buying Designer Handbags New vs. Pre-Owned Handbags

Whether new or pre-owned, purchasing designer handbags presents several enticing options for fashion enthusiasts and savvy investors. When comparing new versus pre-owned designer handbags, it’s crucial to consider multiple factors, including significant price differences, market trends, popular brands, and resale…

HandbagsLuxury
What is a luxury consignment store?

What is a luxury consignment store?

Are you curious about the fascinating world of luxury consignment stores and how they operate? Our detailed guide breaks down everything from what makes these stores distinct to their business model and profitability. Whether you’re wondering if these stores only…

FAQStrategy
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