Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Uniqlo vs Shein lawsuit

Uniqlo vs Shein lawsuit over “Copycat” shoulder bag design

Uniqlo, a Tokyo-based clothing retailer and part of Fast Retailing Company, has initiated legal action against the Chinese fast-fashion giant Shein. The lawsuit, filed on December 28, 2023, in Tokyo District Court, accuses Shein of copying Uniqlo’s popular Round Mini…

Fashion
Prada Beauty Launches at Sephora

Prada Beauty launches into Sephora stores

Prada, the iconic luxury fashion house, is thrilled to announce the launch of its exclusive beauty line at Sephora stores across the country starting January 15th. This marks a significant moment as Prada Beauty brings its renowned elegance and innovation…

BeautySephora
Brand Extension Examples

Examples of brand extension done right

Brand extension is a marketing strategy in which a firm markets a product with a well-developed image using the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase…

StrategyTerminology
Showfields close all retail store locations

All remaining Showfields stores to close for good

Showfields, once celebrated as an innovative and immersive shopping experience, is set to close all of its retail store locations on Saturday, January 13th, 2024. This closure marks the end of a chapter for the company that had been struggling…

Retail
How To Reduce Cart Abandonment 2024

13 Ways to Reduce Cart Abandonment for Online Store 2024

Cart abandonment is a common challenge for online retailers, but there are several strategies you can implement to reduce it and improve your conversion rates.  When customers add items to their shopping cart but leave the site without completing the…

Strategy
OVO Fashion Founder

Founders of October’s Very Own, OVO fashion label

The founders of the OVO (October’s Very Own) fashion label are Drake, the renowned Canadian rapper, singer, and songwriter; his long-time friend and business partner Oliver El-Khatib; and producer Noah “40” Shebib. Together, they have built OVO into a prominent…

Fashion
Boohoo fake clothing labels "made in UK" South Asia investigation

Boohoo put ‘Made in UK’ labels on clothes made overseas

Boohoo, the online fast fashion retailer, has faced significant backlash for labeling clothes as ‘Made in the UK’ when they were actually produced in South Asia. This revelation emerged from a BBC Panorama investigation, which suggested that original labels on…

Fashion
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