Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

JCPenney Launches the Mutual Weave™ Lifestyle Brand for Men

Today, JCPenney re-energizes men’s casualwear with Mutual Weave™, a thoughtfully crafted lifestyle brand inspired by one of America’s most loved and versatile staples – jeans. “We introduced the Mutual Weave brand to meet men’s expectations for well-made casualwear crafted for…

Retail

Essence Makeup Launches In Target Storess

Essence makeup, a popular cosmetics brand known for its affordable, fun, and cruelty-free products, first emerged in 2001 and quickly gained popularity. By 2007, it became the top-selling brand in Germany and made its debut in the United States in…

Retail

Sigma Beauty Announces Partnership with Target

Sigma Beauty announces its new partnership with Target, one of the largest authorities in retail. For the first time, beauty enthusiasts will be able to shop Sigma Beauty’s award-winning products at 408 select Target stores and online. Sigma Beauty’s offerings…

BeautyRetail

Sally Beauty Introduces New Texture Hair Products

Sally Beauty, a leading beauty retailer, has recently introduced new textured hair offerings with a focus on elevating Black-founded brands. The company has a long-standing commitment to providing a wide range of pro-quality products for all hair types, including textured…

Retail

CurlyKids HairCare Launches Retail Campaign 2022

The CurlyKids HairCare campaign was photographed by renowned husband-and-wife team Creative Soul Photography, whose bestselling 2020 book Glory: Magical Visions of Black Beauty champions the celebration of culture and the beauty of black children. “Our mission as photographers is to…

BeautyRetail

IPSY Launches In Mexico With Becky G As Face of Campaign

IPSY, the world’s preeminent beauty subscription, today announced that it will launch in Mexico. IPSY is a Beauty For All Industries (BFA) brand, home to beauty subscriptions IPSY and BoxyCharm, as well as brand incubator Madeby Collective and personal care…

BeautyRetail

Reality TV Star Lisa Barlow Sells Beauty Brand N+B

Lisa Barlow, a reality TV star known for her appearance on ‘The Real Housewives of Salt Lake City’ and a serial entrepreneur, has sold her beauty brand N+B to Channel Op for an undisclosed amount. The brand was initially conceptualized…

Retail