essence makeup, a buzzy range of affordable, fun, and cruelty-free cosmetics, is proud to announce its rollout into 300+ Target stores, beginning this month. Following the overwhelming success of the brand’s launch on Target.com last year, this in-store expansion will offer Target shoppers newfound accessibility to essence’s beloved product range.
essence has experienced massive growth the past few years and its retail footprint continues to expand to a network of retail giants including ULTA, CVS, Amazon, and most recently, Target. While e-commerce remains priority, the brand is seeing incredible in-store success with its current retail partners as shoppers eagerly return to in-store shopping.
“We’re constantly looking for ways to provide our customers with joy through our products. As we continue to identify ways to appeal to Gen Z and Millennial audiences, we couldn’t be more excited to offer our range within Target stores and make essence cosmetics more accessible to Target shoppers,” said Jeffery Wagstaff, CEO of Cosnova Inc.
essence’s range of color cosmetics are majority manufactured in Europe with ingredients that comply with the strict standards of the European Union Cosmetics Directive and United States FDA. Products are 100% cruelty-free as well as vegan, paraben-free, gluten-free and alcohol-free as often as possible.
essence products now available in select Target stores include the brand’s best-selling Lash Princess False Lash Effect Mascara and Pure Nude Highlighter, as well as new launches such as Extreme Shine Volume Lipgloss, Mini Eyeshadow Palettes, and more.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.