essence makeup, a buzzy range of affordable, fun, and cruelty-free cosmetics, is proud to announce its rollout into 300+ Target stores, beginning this month. Following the overwhelming success of the brand’s launch on Target.com last year, this in-store expansion will offer Target shoppers newfound accessibility to essence’s beloved product range.
essence has experienced massive growth the past few years and its retail footprint continues to expand to a network of retail giants including ULTA, CVS, Amazon, and most recently, Target. While e-commerce remains priority, the brand is seeing incredible in-store success with its current retail partners as shoppers eagerly return to in-store shopping.
