Contributor Profile

Jeanel Alvarado

EDITOR-IN-CHIEF

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

  • News
  • Fashion
  • Featured
  • Trends
  • Marketing

About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Retail Returns Hit $850 Billion: NRF Report Reveals New Risks

Retail Returns Hit $850 Billion: NRF Report Reveals New Risks

The National Retail Federation’s (NRF) newly released 2025 Retail Returns Landscape reveals an eye-popping forecast: U.S. retailers are expected to process $849.9 billion in merchandise returns this year, representing nearly 15.8% of total sales—a slight decrease from 2024 but still…

InsightsRetail
Lululemon's CEO Exit Proves: Founder-Led Brands Win

Lululemon’s CEO Exit Proves: Founder-Led Brands Win

Lululemon delivered a strong third quarter that exceeded market expectations, with revenue reaching $2.57 billion, surpassing estimates by 3.4%. Earnings per share of $2.59 beat the anticipated $2.22, prompting a 10% after-hours stock increase. However, the same day brought unexpected…

AnalysisNews
RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →