Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Burberry Opens New Flagship Store In Shanghai

The iconic British luxury brand, Burberry has recently opened a new flagship store in Shanghai, China, located at Plaza 66. This marks the second flagship store to feature Burberry’s new global design concept, which encapsulates the essence of the luxury…

Retail

REVOLVE Launches Brand Ambassador Program

In 2021, REVOLVE, a next-generation fashion retailer for Millennial and Generation Z consumers, launched its innovative Brand Ambassador Program. This program marked a significant milestone in the company’s influencer marketing strategy and established a new direction in the social commerce…

MarketingRetail

The RealReal reported a 56% increase in revenue

The RealReal, the world’s largest online marketplace for authenticated luxury resale goods, has demonstrated remarkable resilience and growth despite the challenges posed by the COVID-19 pandemic. With over 31 million members, the platform offers a safe and reliable space for…

EcommerceLuxury

Olaplex Launches Into Ulta Beauty Stores

OLAPLEX, a renowned hair care brand, has expanded its distribution by launching retail products at Ulta Beauty stores and online. This move comes after the successful salon partnership between the two companies. The launch took place in January 2022, allowing…

Retail

Gymshark is opening its first flagship store

Gymshark, a renowned British fitness apparel and accessories brand, has taken a significant step forward by opening its first-ever flagship store. Located on the prestigious Regent Street in London, this milestone marks a new chapter for the company that was…

Retail

Zara Founder’s Daughter Becomes Chairwoman of Inditex

Marta Ortega Pérez, the youngest daughter of Zara’s billionaire founder Amancio Ortega, has taken over as chairwoman of Inditex, the world’s largest fashion retailer and parent company of high street brands such as Zara, Bershka, and Massimo Dutti. The 37-year-old…

Retail