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RETAILBOSS Team

RetailBoss Contributor

RETAILBOSS provides well-curated, research-driven news and insights into the trends and business aspects of the rapidly evolving retail industry.

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About

About RETAILBOSS Team

RETAILBOSS provides well-curated, research-driven news and insights into the trends and business aspects of the rapidly evolving retail industry.

Latest Stories

Articles by RETAILBOSS Team

jose-marroquin

Why Retail Brands Need Better Product Education Before the Sale

There is a gap in how most retailers think about the purchase journey. A tremendous amount of attention and budget goes into getting people to the product through search advertising, social media, influencer placements, and retargeting. Considerably less goes into…

News

Magnum Goes Luxe What Small Treats Reveal About Consumers in Crisis

Mass brands are behaving more like luxury houses, and that is not a coincidence. When Magnum stages premium ice cream and smoothie activations in places like Hangzhou while consumers are openly “tightening their belts,” it reveals two powerful shifts at once: the banalisation of luxury and the…

NewsRetail

Love Hibiscus Blooms in Milan With a Secret Garden Masterclass

Amouage has brought Love Hibiscus to Milan with an intimate masterclass and sensory experience at Fondazione Sozzani (fsmilan), in collaboration with Olfattorio Bar à Parfums, deepening the fragrance’s European launch story around craftsmanship and high perfumery. The event framed Love Hibiscus as both a scent and a creative installation,…

BeautyNews