Johana Hernandez, a talented Haute Couture fashion designer, has come a long way from her…

In recent years, brick-and-mortar retail stores in the United States have faced significant challenges due…

Balenciaga has surprisingly restored its Instagram feed after months of archiving all posts. This decision…

Direct-to-Consumer (DTC) retail is a business model in which brands sell their products or services…

Aritzia, a Canadian women’s fashion retailer founded in Vancouver by Brian Hill in 1984, is…

The metaverse is an evolving digital world that combines virtual and augmented reality, gaming, social…

Millennials, aged between 25 and 40, are showing a strong preference for online shopping even…

As the global skincare market continues to grow, so does the need for innovative and…

Acne Studios, a multidisciplinary luxury fashion house based in Stockholm, Sweden, has recently opened its…

The Product Life Cycle (PLC) is a vital concept in marketing and business management that…

Beyoncé has once again made headlines, this time by collaborating with French luxury fashion house…

Cannibalizing one’s own products is a strategic decision that depends on the specific circumstances and…

Reference prices play a crucial role in the decision-making process of consumers and businesses alike.…

Consumer adoption categories play a crucial role in understanding how different segments of the market…

Designer brands are increasingly opting for brand extensions instead of creating new private label brands…

Wellness brand Golde has recently expanded its presence by entering Ulta Beauty, a leading beauty…

The Hudson’s Bay Company, a retailer with deep roots in the fur trade, has officially…

As we enter 2024, the world of fragrances is set to captivate us with various…

In recent years, brands have increasingly turned to podcasts as owned marketing channels to reach…

A New York-based fashion brand, Telfar known for its popular shopping bag totes, is set…