Technology

Perfect Corp And Tom Ford Bring 3D Virtual Try‑On To Luxury Eyewear

Luxury shoppers grow more comfortable buying high-ticket eyewear online via.

Published: Dec 9, 2025 3:02 PM

By Jeanel Alvarado

Technology

Add RETAILBOSS as Preferred Source

Technology

Perfect Corp And Tom Ford Bring 3D Virtual Try‑On To Luxury Eyewear

Perfect Corp. is teaming up with Tom Ford Fashion to bring ultra-realistic 3D virtual try-on to luxury eyewear shoppers across the U.S., Canada, and Europe by the end of 2025. The partnership embeds Perfect Corp.s’ advanced AR-powered glasses try-on directly into Tom Ford Fashion’s e-commerce experience, aiming to boost customer confidence, lower returns, and drive conversion in high-end sunglasses.

Luxury Eyewear Gets 3D Virtual Try-On Perfect Corp., listed on the NYSE: PERF, is rolling out its 3D Augmented Reality Virtual Try-On (VTO) technology on Tom Ford Fashion’s eyewear pages. The deployment will go live for shoppers in the U.S., Canada, and European markets by the end of 2025.

The integration is positioned as a key moment for luxury retail, using AI and AR to create a more personalized, immersive sunglasses-shopping journey that can support stronger loyalty and higher conversion.

Real-Time Sunglasses Try On In Your Browser With the new Virtual Glasses Try-On Solution, Tom Ford Fashion customers can try a curated selection of sunglasses in real time using a standard web browser, without needing a separate app or special hardware.

Shoppers can see how different silhouettes, lenses, and frame shapes look on their own face from home, helping them narrow down styles before buying…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss technology coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Technology

Two people wearing Oura rings in the FY26 Togetherness campaign

Oura Extends Menopause Impact Tool to Health Partners in Phased Rollout

Over 600,000 members have completed the scale, indicating its growing adoption.

NewsTechnology

RETAILBOSS Team22 hours ago

Desigual’s Innovation Day in Barcelona Turns The Mediterranean Sea Into a Blueprint for Fashiontech

Innovation Day at DESIGUAL's Barcelona headquarters emphasized the fusion of creativity and technology, with founder Thomas Meyer.

NewsTechnology

Shipra Bohara2 months ago

LVMH’s VivaTech DreamGallery Puts Bluefish’s AI for Brand Visibility

LVMH used Day 3 at VivaTech 2026 to spotlight how AI is reshaping brand visibility and operational performance across its DreamGallery space. On the group’s booth, Franck Le Moal, LVMH Information Systems Director, presented the Most Promising Award to Bluefish, a startup that measures and optimizes how brands show up…

NewsTechnology

Shipra Bohara2 months ago

L’Oréal Groupe and OpenAI Lunch a Landmark AI Pact to Reinvent Beauty Research

L’Oréal Groupe and OpenAI Launch a Landmark AI Pact to Reinvent Beauty Research

L’Oréal Groupe has announced a strategic collaboration with OpenAI, positioning advanced generative AI at the heart of how the beauty giant designs products, serves consumers and creates content. Revealed at VivaTech 2026 in Paris, the partnership is framed as a “landmark collaboration” and a key…

NewsTechnology

Shipra Bohara2 months ago

View all Technology

Recommended Articles

ŌURA Steps Into Harrods and John Lewis With New Retail Concessions Captured in One Day by TDM.Space

ŌURA has launched dedicated flagship spaces in Harrods and John Lewis & Partners, combining in-store and online experiences for enhanced accessibility.

NewsTechnology

Shipra Bohara2 months ago

Nothing’s Bengaluru Flagship Became One of 2026’s Coolest Stores Globally

The Bengaluru store, Nothing's second global location, emphasizes its commitment to quality and user experience through its comprehensive ecosystem and strategic location in the city.

NewsTechnology

Shipra Bohara3 months ago

AI in Fashion: Past the Pilot Stage, Not Yet Past the Hype

The AI in Fashion Market is projected to reach $1.75 billion by 2025, driven by e-commerce analytics and personalization.

NewsTechnology

RETAILBOSS Team3 months ago

The Checkout Was Never the Finish Line

For years, checkout was the holy grail of e-commerce strategy. Conversion optimization, cart abandonment flows, one-click purchase, the entire architecture pointed at a single moment. That moment is no longer the finish line. In 2026, it is barely the starting…

NewsTechnology

Jeanel Alvarado3 months ago

Google Just Put Warby Parker and Gentle Monster on Its Face. Why Big Tech Cannot Sell Smart Glasses Without a Fashion Brand Attached

Meta's success with Android XR eyewear is paving the way for a new era in smart glasses. With companies like Warby Parker and Gucci joining the fray.

FashionNews

Jeanel Alvarado4 months ago

Etsy Launches ChatGPT App to Turn Conversational Search Into a New Discovery Engine For Handmade and Vintage

Etsy is taking another step into AI powered discovery with the beta launch of the Etsy app in ChatGPT, letting people search and compare Etsy items conversationally, while continuing to test AI shopping across Google, ChatGPT Instant Checkout, and Microsoft Copilot so…

NewsTechnology

Shipra Bohara4 months ago

Why Shopify Merchants Are Using Bundle Builders to Increase AOV

Most Shopify store owners hit a ceiling with average order value at some point. Single-product purchases only go so far, and discounting eats into margins fast. That’s exactly where product bundles come in, and why bundle builder tools have become one…

Technology

Alyssa Jade Mann4 months ago

Vivienne Westwood Partners With CLO Virtual Fashion for Global 3D Design Competition

Vivienne Westwood has partnered with CLO Virtual Fashion’s digital fashion platform CONNECT to host a global 3D design competition, reinforcing a shared vision at the intersection of heritage and innovation. The initiative is powered by Epic Games’ Unreal Engine and…

FashionInsights

Jeanel Alvarado4 months ago

View all Technology

Top 10 Brands Expanding into the US in 2026

Perfect Corp And Tom Ford Bring 3D Virtual Try‑On To Luxury Eyewear

Luxury shoppers grow more comfortable buying high-ticket eyewear online via.

Unlock the rest of this story

More from Technology

Oura Extends Menopause Impact Tool to Health Partners in Phased Rollout

Desigual’s Innovation Day in Barcelona Turns The Mediterranean Sea Into a Blueprint for Fashiontech

LVMH’s VivaTech DreamGallery Puts Bluefish’s AI for Brand Visibility

L’Oréal Groupe and OpenAI Launch a Landmark AI Pact to Reinvent Beauty Research

Recommended Articles

ŌURA Steps Into Harrods and John Lewis With New Retail Concessions Captured in One Day by TDM.Space

Nothing’s Bengaluru Flagship Became One of 2026’s Coolest Stores Globally

AI in Fashion: Past the Pilot Stage, Not Yet Past the Hype

The Checkout Was Never the Finish Line

Google Just Put Warby Parker and Gentle Monster on Its Face. Why Big Tech Cannot Sell Smart Glasses Without a Fashion Brand Attached

Etsy Launches ChatGPT App to Turn Conversational Search Into a New Discovery Engine For Handmade and Vintage

Why Shopify Merchants Are Using Bundle Builders to Increase AOV

Vivienne Westwood Partners With CLO Virtual Fashion for Global 3D Design Competition

What are you looking for?

Start exploring

Unlock the rest of this story

More from Technology

Recommended Articles

Sign up for RetailBoss Daily Newsletter