Perfect Corp. is teaming up with Tom Ford Fashion to bring ultra-realistic 3D virtual try-on to luxury eyewear shoppers across the U.S., Canada, and Europe by the end of 2025. The partnership embeds Perfect Corp.s’ advanced AR-powered glasses try-on directly into Tom Ford Fashion’s e-commerce experience, aiming to boost customer confidence, lower returns, and drive conversion in high-end sunglasses.
Luxury Eyewear Gets 3D Virtual Try-On
Perfect Corp., listed on the NYSE: PERF, is rolling out its 3D Augmented Reality Virtual Try-On (VTO) technology on Tom Ford Fashion’s eyewear pages. The deployment will go live for shoppers in the U.S., Canada, and European markets by the end of 2025.
The integration is positioned as a key moment for luxury retail, using AI and AR to create a more personalized, immersive sunglasses-shopping journey that can support stronger loyalty and higher conversion.
Real-Time Sunglasses Try On In Your Browser
With the new Virtual…
Glasses Try-On Solution, Tom Ford Fashion customers can try a curated selection of sunglasses in real time using a standard web browser, without needing a separate app or special hardware.
Shoppers can see how different silhouettes, lenses, and frame shapes look on their own face from home, helping them narrow down styles before buying.
The experience is designed to be hyper-realistic and seamless, reducing uncertainty around fit and look, and helping consumers make more informed choices in a category where subtle design differences matter at luxury price points.
Custom AR That Matches Tom Ford’s Aesthetic Tom Ford Fashion’s implementation of Perfect Corp.’s VTO has been customised to match the brand’s visual identity and luxury positioning, rather than using a generic widget…
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