Balenciaga Spotlights an Internal Success Story of How a Sales Associate Became the Visual Merchandising Manager

From Sales Associate to Store Leader Jina joined Balenciaga in 2018 as a Sales Associate at the Avenue Montaigne boutique in Paris, one of the brand’s most emblematic locations and a key touchpoint for international clients.

In that role, she built a foundation in clienteling, product expertise, and the house’s creative codes, gaining daily exposure to high expectation clients and the fast pace of a flagship store.

After three years in France, she returned to Korea and was promoted to Associate Store Manager, expanding her remit from one to one selling to team leadership, sales performance, and retail operations in a very different market context.

The move reflects the kind of internal mobility Balenciaga is increasingly leaning on in Asia, where it continues to expand its retail footprint and leadership bench…