Louis Vuitton Uses Daily Morning Briefings to Turn Trunk Heritage into Retail Excellence in Vienna

In Vienna, Leon George, an Expert Client Advisor, recently led an interactive session dedicated to one of the most iconic categories in the history of Louis Vuitton: trunks. The subject is especially meaningful for the Maison because trunk making sits at the foundation of the brand’s identity.

Long before Louis Vuitton became known for fashion, leather goods and accessories, it built its reputation through travel trunks designed for a changing world.

Louis Vuitton opened its first store in Paris in 1854, creating flat topped trunks that were lighter, stronger and easier to stack than the rounded models commonly used at the time.

The innovation responded to the growing popularity of train and steamship travel, while also establishing the Maison’s focus on craftsmanship, function and design. Today, trunks remain an important part of the brand’s heritage and a powerful tool for storytelling on the store floor…