Overview
About Hoka
Hoka is an American running shoe brand known for maximalist cushioning. Owned by Deckers, it has transcended running into a lifestyle and fashion phenomenon with models like the Clifton and Bondi.
Latest coverage
Hoka on RetailBoss
Running Brand Hoka Opens First Storefront in New York
Footwear brand Hoka, renowned for its cushioned running shoes, is making a significant move by opening its first-ever retail stores. The company aims to fuel greater growth for its parent company, Deckers, through this expansion into brick-and-mortar locations. Hoka President…
Competitive set
Hoka Competitors
Brands tracked alongside Hoka based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
Ownership network
Hoka Related Brands
Brands connected to Hoka through verified ownership under Deckers. Each card states the corporate relationship used.
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