Overview
About Byredo
Byredo is a Swedish niche fragrance brand founded by Ben Gorham, known for minimalist, modern scents like Gypsy Water. Acquired by Puig, it is a leader in luxury niche perfumery.
Latest coverage
Byredo News
Inside Byredo’s Leeds Boutique at Victoria Quarter
Byredo's Victoria Quarter boutique brings fragrance, makeup and other categories into one Leeds address, with appointments and makeup consultations available.
Byredo Taps Isabelle Huppert for Iconic Lips Campaign and Expands Lip Line
Byredo’s Isabelle Huppert campaign introduces a Lip Pencil and Red Light Liquid Lipstick Vinyl, tying celebrity imagery to two additions to its makeup assortment.
IICOMBINED Names Renaud Divisia Europe General Manager to Lead Regional Growth
The former Puig Korea general manager will oversee organization, retail expansion and commercial strategy for IICOMBINED, including Gentle Monster, across EMEA.
Byredo Turns Its Stockholm Flagship Into a New Stage for Brand Discovery
The store's new visual identity and atmosphere enhance the brand's heritage and create a unique retail experience.
Byredo Turns Future Memories Into an Immersive Selfridges Experience
Visitors to the Future Memories pop-up at Selfridges can explore Byredo's scents, sample the exclusive 100ml edition, and capture their experience with a dedicated photo moment.
BYREDO Debuts In-Store Campaign, Turning Coconuts and Translucent Materials into Window Display
The campaign incorporates custom-made coconuts, window boxes, and podiums to create a cohesive visual summer look.
Byredo Turns Bal d’Afrique Into a Rerracotta Desert Dream at Hangzhou MixC
Bal d'Afrique Eau de Parfum, launched in 2009, is a tribute to Africa's influence on art and culture, blending bergamot, marigold, vetiver, and woods for a warm, solar trail.
Byredo Opens Their New Flagship Store In Hong Kong
Related reading: Explore our BYREDO Just Opened Its Most Atmospheric Flagship in Hong Kong Since 2022. Byredo has opened a new flagship boutique on Gough Street in Hong Kong, strengthening its luxury footprint in one of Asia’s most closely watched beauty and fragrance markets.…
BYREDO Just Opened Its Most Atmospheric Flagship in Hong Kong Since 2022
BYREDO has opened a new flagship boutique at 4–6 Gough Street in Hong Kong’s Central district, marking the brand’s first standalone street-level location in the city since its Causeway Bay outpost on Fashion Walk in 2022. The store’s exterior is defined by folded stainless steel panels that reference Hong Kong’s traditional shopfront…
Byredo Opens a New Flagship on Gough Street in Hong Kong
Related reading: Explore our BYREDO Just Opened Its Most Atmospheric Flagship in Hong Kong Since 2022. Byredo has opened a new flagship store on Gough Street in Hong Kong, marking the latest chapter in parent company Puig’s accelerating global retail…
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Research library · 1 reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Byredo.
