Overview
About Byredo
Byredo is a Swedish niche fragrance brand founded by Ben Gorham, known for minimalist, modern scents like Gypsy Water. Acquired by Puig, it is a leader in luxury niche perfumery.
Overview
Byredo is a Swedish niche fragrance brand founded by Ben Gorham, known for minimalist, modern scents like Gypsy Water. Acquired by Puig, it is a leader in luxury niche perfumery.
Latest coverage
Bal d'Afrique Eau de Parfum, launched in 2009, is a tribute to Africa's influence on art and culture, blending bergamot, marigold, vetiver, and woods for a warm, solar trail.
Byredo has opened a new flagship boutique on Gough Street in Hong Kong, strengthening its luxury footprint in one of Asia’s most closely watched beauty and fragrance markets.…
BYREDO has opened a new flagship boutique at 4–6 Gough Street in Hong Kong’s Central district, marking the brand’s first standalone street-level location in the city since its Causeway Bay outpost…
Byredo has opened a new flagship store on Gough Street in Hong Kong, marking the latest chapter in parent company Puig’s accelerating global retail…
Byredo has redefined modern luxury by blending Scandinavian minimalism with “scented storytelling.” Founded by Ben Gorham, the brand has moved beyond fragrance into a…
The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that…
More in Fragrance