Overview
About Selfridges
Selfridges is a premier British department store chain renowned for its luxury shopping experience and innovative retail theatre. Founded by Harry Gordon Selfridge, its Oxford Street flagship remains an iconic retail destination.
Latest coverage
Selfridges News
Stone Island Sound Brings Studio One to London With Friendly Pressure
Stone Island and Friendly Pressure staged the London debut of Studio One, linking the brand's sound program to an immersive cultural experience.
Stone Island Turns Selfridges’ Corner Shop Into a Rotating Collector Archive
The six-week London takeover combines collectors' archival research with current merchandise, exclusive products and cultural programming.
Why Fashion Is Adding Hospitality to the Store Concept
Dior, Armani, Zara and Tory Burch show how hospitality is moving from a launch-night extra to a more deliberate part of the fashion retail experience.
Champion and Ted Baker Bring The Gentlemen to Selfridges With Sportswear and Tailoring
Champion and Ted Baker connect The Gentlemen season two with boxing-inspired sportswear, British tailoring and a Selfridges retail launch.
Tory Burch Connects a Violet Cakes Café and Exclusive Romy Bags at Selfridges
Romy combines a Violet Cakes Airstream café, sculptural handbag display and a Europe-exclusive bag at Selfridges.
Armani Beauty Turns Selfridges’ Dolci Blush Preview Into an Interactive Takeover
Armani Beauty’s Selfridges takeover combines a charm station, games and a colour-changing photobooth, giving the retailer’s exclusive Dolci Blush preview an experiential setting.
Louis Vuitton Opens New Menswear Boutique at Selfridges London on Oxford Street
Louis Vuitton has opened a new menswear dedicated boutique at Selfridges London on Oxford Street, expanding its existing presence within the iconic department store. The opening appears to be part of a broader Louis Vuitton retail strategy following the brand’s…
Coach Launches Four-Week Immersive Experience at Selfridges
Coach has officially launched an immersive pop up experience at Selfridges’ Corner Shop in London, opening on April 27, 2026, and running until May 22. The Coach Charm Playground is designed to drive community among the brand’s growing Gen Z…
Selfridges and Disney Celebrate 70 Years of Creativity
Selfridges and Disney have joined forces for the 2025 holiday season, unveiling “A Most Magical Christmas”—an ambitious festive partnership transforming Selfridges stores in London, Manchester, Birmingham, and selfridges.com into immersive Disney-themed wonderlands. Kicking off officially on November 6, this collaboration…
London Gets First Glimpse of AI Designed Luxury Perfumes
A new era in fragrance discovery has arrived in London. SCENTMATIC Inc., a leader in scent digitalization, has launched its innovative AI system, KAORIUM, at the THAMEEN Fragrance “Florentine Diamond” event in Selfridges, one of the world’s most iconic luxury…
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Selfridges.
