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Case Studies
RETAILBOSS editors cover in-depth case studies from various brands and retailers on topics including marketing strategy, e-commerce, social media, technology, brick-and-mortar and more. Scroll down to discover our case studies and check them out.
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TJX Reports $15 Billion Quarter in Off-Price Retail While Macy’s Closes 150 Stores
Off-price retailers like TJX, Ross, and Burlington are outperforming traditional retail by rejecting predictable algorithms in favor of treasure-hunt shopping experiences. With 51.9% of apparel visits and 6-8 week inventory turns, these retailers attract all income levels through scarcity, surprise,…
Why Bobbi Brown Left Her Billion-Dollar Brand—And Started Over at 62
In 1995, Bobbi Brown sold her cosmetics company to Estée Lauder for $74.5 million. By 2012, it was a billion-dollar business. In 2016, she walked away from her own name. The reason? “Too many people in a room making decisions,…
The Top 10 Luxury Scarf Brands (2026 Ranking)
This RB report presents a data-driven ranking of the top 10 women’s scarf brands for 2026, based on their performance and popularity throughout the preceding year, 2025. The luxury scarf market, a significant segment of the broader accessories market, is…
TJX Reports $15 Billion Quarter in Off-Price Retail While Macy’s Closes 150 Stores
Off-price retailers like TJX, Ross, and Burlington are outperforming traditional retail by rejecting predictable algorithms in favor of treasure-hunt shopping experiences. With 51.9% of apparel visits and 6-8 week inventory turns, these retailers attract all income levels through scarcity, surprise,…
Why Bobbi Brown Left Her Billion-Dollar Brand—And Started Over at 62
In 1995, Bobbi Brown sold her cosmetics company to Estée Lauder for $74.5 million. By 2012, it was a billion-dollar business. In 2016, she walked away from her own name. The reason? “Too many people in a room making decisions,…
What Killed Ed Hardy? The $700M Brand Collapse Explained
Ed Hardy collapsed from $700 million in revenue to near worthlessness in under five years. The cause: uncontrolled licensing (70 sublicensees), poor celebrity associations (Jon Gosselin), and prioritizing revenue over brand equity. The brand sold for $62 million in 2011,…
From $1.5B Empire to Collapse: How Kanye West’s Yeezy Brand Lost Everything in 6 Months
In October 2022, a single partnership termination wiped out 87% of Yeezy's annual revenue, marking one of the most dramatic corporate implosions in fashion history.
80% of DTC Shoppers Expect Same-Day Delivery as an Option, Says Report
As the direct-to-consumer (DTC) movement enters a new phase of growth in 2025, expected to top $187 billion globally—fulfillment models are evolving faster than ever to meet demand for speed, sustainability, and personalized experience. DTC brands face intense competition and…
Chanel wins trademark battle over JNANEL as EU says lookalikes won’t fly
Chanel’s successful move to block the “JNANEL” trademark application in the EU is a major signal to the retail industry about just how far luxury brands will go to protect their turf. This decision, handed down by the EUIPO on…
Stringys Underwear Shark Tank Deal Update
Stringys was founded in March 2023 by best friends and business partners Olivia Karina and Elvira Troger. The idea was born out of their shared frustration with traditional underwear options that failed to eliminate visible panty lines or provide comfort…
TikTok Shop Lessons from P.Louise Cosmetic Retail Success
We’re witnessing a fundamental restructuring of retail power dynamics that will define commerce for the next decade. The most successful emerging brands aren’t just selling products – they’re building passionate communities around shared values and authentic engagement. This transformation signals…
Rent The Runway Business Model: Case Study
Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss as a solution for busy women who needed access to high-end designer clothing…