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Ecommerce

Ecommerce news and DTC trends daily in the retail industry, covering topics in business, marketing, beauty, marketplaces, technology, fashion, Shopify and more.

What is Direct-to-Consumer?

What is Direct-to-Consumer (DTC) Ecommerce?

Direct-to-consumer (DTC) is a sales strategy where manufacturers and consumer packaged goods (CPG) brands sell their products directly to their customers instead of selling them through retailers and wholesalers. Nearly 60% of online shoppers say they will go out of…

DTCGlossary