A planogram is a diagram or specification showing where products should be placed on shelves, fixtures or other selling space.
How it works in retail
It can define position, facings and the allocation of space. Retail teams use it to maintain an intended layout and guide replenishment.
A retail example
A beauty retailer specifies the shelf positions and number of facings for each product in a skincare bay.
What to keep in mind
A planogram needs accurate dimensions and workable stock capacity. Store variations and actual demand may require approved adjustments.
Examples are illustrative. Terminology and measurement conventions can vary by business and market.