Loewe Brings a Taste of Spanish Summer to London With a Two Week Pistachio Candle Pop Up at The Dreamery
LOEWEis bringing a taste of Spanish summer to London, teaming up with The Dreamery in De Beauvoir from 16–30 July 2026 to celebrate the launch of its new Pistachio scented candle with a two week ice cream pop up.
Pistachio candle meets pistachio gelato
To mark the arrival of the LOEWE Pistachio scented candle, the Spanish house has partnered with The Dreamery, a North London wine bar and ice cream parlour known for pairing natural wines with inventive gelato. For the duration of the pop up, the bar has been transformed into a LOEWE-branded space, serving a bespoke pistachio gelato created by The Dreamery’s “ice cream masters,” available exclusively from 16–30 July.
The activation is positioned as a way to translate the Pistachio candle’s gourmand, nutty profile into taste, allowing visitors to experience the fragrance through both smell and flavour a direct bridge between home scent and everyday pleasure…
(ice cream). LOEWE’s playful approach to luxury Commentators note that when LOEWE activates, it typically mixes luxury with playfulness, using unexpected shapes, humour, colour and quirky details so experiences feel approachable rather than intimidating.
At The Dreamery, that sensibility plays out in a green hued takeover that nods to pistachio, layered with LOEWE’s bold graphic identity and tactile, nature inspired imagery from its Home Scents line.
The result is a pop up that feels intimate and neighbourhood driven set in a beloved local bar at 20a Halliford Street, N1 3HD while still carrying the codes of a global luxury brand, reinforcing the idea that high end fragrance can live comfortably alongside everyday indulgences like a scoop of gelato.
Pistachio in the LOEWE Home Scents universe The new Pistachio candle joins the LOEWE Home Scents collection, which is built around single ingredient, botanical inspirations drawn from a vegetable garden from Tomato Leaves and Coriander to Oregano and Ivy…
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