Loewe Brings a Taste of Spanish Summer to London With a Two Week Pistachio Candle Pop Up at The Dreamery

Pistachio candle meets pistachio gelato To mark the arrival of the LOEWE Pistachio scented candle, the Spanish house has partnered with The Dreamery, a North London wine bar and ice cream parlour known for pairing natural wines with inventive gelato.

For the duration of the pop up, the bar has been transformed into a LOEWE-branded space, serving a bespoke pistachio gelato created by The Dreamery’s “ice cream masters,” available exclusively from 16–30 July.

The activation is positioned as a way to translate the Pistachio candle’s gourmand, nutty profile into taste, allowing visitors to experience the fragrance through both smell and flavour a direct bridge between home scent and everyday pleasure (ice cream).

LOEWE’s playful approach to luxury Commentators note that when LOEWE activates, it typically mixes luxury with playfulness, using unexpected shapes, humour, colour and quirky details so experiences feel approachable rather than intimidating…