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Glossier X Mythology Transformed 72 Spring Street and Ten Real Bodegas in NYC

The campaign, centered on a juicy apple-flavored balm, aims to reconnect with Glossier's New York roots and millennial fanbase through a unique retail experience.

Glossier X Mythology Transformed 72 Spring Street and Ten Real Bodegas in NYC
NewsRetail

Glossier X Mythology Transformed 72 Spring Street and Ten Real Bodegas in NYC

Glossier has turned its SoHo flagship at 72 Spring Street into a bodega inspired “Balmdega” to launch the limited edition I ❤️ NY Balm Dotcom, while also placing the balm in ten real New York bodegas where those neighbourhood shops keep 100% of sales.

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