Acne Studios Turns its Prince Street Boutique Into an Acne Pink Bathroom to Launch its First Frédéric Malle Body Wash

Acne Studios and Éditions de Parfums Frédéric Malle have turned their Prince Street store in SoHo, New York, into an immersive Acne pink bathroom to celebrate the launch of the new Acne Studios x Frédéric Malle Bath and Body Collection, extending their cult fragrance into a full daily ritual.

From scent to daily ritual

Two years after launching the Acne Studios par Frédéric Malle eau de parfum in 2024, the collaborators are expanding into bath and body with a body wash and body milk, marking Acne Studios’ first entry into the category. Frédéric Malle describes the original brief as an attempt to “put Acne Studios in a bottle,” asking perfumer Suzy Le Helley to translate the Swedish label’s ethos functional, eclectic, never basic into scent.

The composition centres on a large amount of aldehydes, rose and violet, with a touch of orange blossom, vanilla and peach accords, generous sandalwood, a…