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Lancôme has introduced its new Absolue Longevity line with an immersive launch event that walked guests through the science, philosophy and ritual behind the collection, finishing with a curated lunch inspired by the line’s hero ingredients. Conceived and produced by MWD Creative Agency, the…
Guests experienced an architectural landscape of precision and light, reflecting the brand's commitment to quality and elegance.
Lancôme has brought its skin longevity strategy to life in Madrid with Skin Science Club, an immersive, pop up experience at Calle Alcalá 44 where beauty tech, diagnostics and design come together to make skincare feel as scientific as it is sensorial. Skin Science Club In…
This report identifies and ranks the Top 10 Most Mentioned Fragrance Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram,…
French beauty house Lancôme enlists Olivia Rodrigo, Grammy-winning pop sensation and voice of Gen Z, as the global face of its newly launched Idôle Power Eau de Parfum Intense. The strategic partnership marks a new era for both the storied…
Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy. Located at 210 Lafayette Street in SoHo, the event took place from June 6th to 8th,…