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Lancôme’s Skin Science Club Turns Calle Alcalá 44 Into a Pop Up Lab For Skin Longevity

Lancôme has brought its skin longevity strategy to life in Madrid with Skin Science Club, an immersive, pop up experience at Calle Alcalá 44 where beauty tech, diagnostics and design come together to make skincare feel as scientific as it is sensorial.

Published: May 21, 2026 12:20 AM

By Jeanel Alvarado

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Lancôme’s Skin Science Club Turns Calle Alcalá 44 Into a Pop Up Lab For Skin Longevity

Lancôme

Lancôme has brought its skin longevity strategy to life in Madrid with Skin Science Club, an immersive, pop up experience at Calle Alcalá 44 where beauty tech, diagnostics and design come together to make skincare feel as scientific as it is sensorial.

Skin Science Club In Madrid Skin Science Club is open to the public from May 14–17, running from 11:00/11:30 a.m. to 8:30 p.m. inside the Edificio Zurich at Calle Alcalá 44, in the heart of Madrid.

The space is described as Lancôme’s first “proactive and personalized” approach to skincare for longevity, designed to help visitors understand and address the visible biological age of their skin, not just its surface concerns.

Positioned as more than a classic beauty pop up, Skin Science Club is framed as a skin science lab made experiential, where the full journey runs from diagnostic to recommendation to product discovery, anchored around the Absolue Longevity MD franchise and other key ranges.

Inside The Experience Beauty Tech And Diagnostics Visitors move through a series of zones that blend science, technology and indulgence…

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Lancôme’s Skin Science Club Turns Calle Alcalá 44 Into a Pop Up Lab For Skin Longevity

Lancôme has brought its skin longevity strategy to life in Madrid with Skin Science Club, an immersive, pop up experience at Calle Alcalá 44 where beauty tech, diagnostics and design come together to make skincare feel as scientific as it is sensorial.

Unlock the rest of this story

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