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Rhode is heading to Sephora Europe this September, marking the brand’s most expansive retail move yet, spanning 19 countries across the continent as its exclusive “Only at Sephora” partner. Hailey Rhode Bieber’s viral skincare brand just made its boldest move yet. Following record-breaking…
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
This RB report provides a revised analysis and ranking of the top 10 celebrity led competitors and alternatives to Fenty Beauty. The evaluation is based on three key criteria: target market overlap, retail distribution parity, and consumer sentiment similarity. The…
The year 2025 marked a significant evolution in brand collaboration, moving beyond simple co branding to strategic, culture shaping partnerships that effectively “broke” social media algorithms. These campaigns were characterized by their ability to generate immense Media Impact Value (MIV),…
This RB report identifies the top 10 most influential and trending skincare brands for women, based on a comprehensive analysis of consumer sentiment, social media virality, and press coverage throughout 2025 and early 2026. The selection focuses on brands that…
The Dubai and wider United Arab Emirates (UAE) beauty market is experiencing a significant influx of US based beauty brands and retailers, driven by the region’s high consumer spending power, digital savviness, and growing demand for prestige and “clean beauty”…
Hailey Bieber (born Hailey Rhode Baldwin, November 22, 1996) is an American model, entrepreneur, and the creative force behind Rhode, the skincare brand that became a sensation in the global beauty industry before its historic $1 billion acquisition by e.l.f.…
Rhode’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin. These brands, all founded by celebrities, appeal strongly to Gen Z and Millennial consumers…
Rhode, founded by Hailey Bieber, executed a highly anticipated product strategy between June 15th and September 4th, 2025, culminating in its official launch at Sephora across the USA and Canada on September 4th, 2025. This period was characterized by consistent…
Rhode Skincare, founded by Hailey Bieber in 2022, has rapidly established itself as a disruptive force in the beauty industry. The brand’s business model is anchored in minimalism, accessibility, and efficacy, focusing on a lean product lineup that delivers high…