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The celebrity beauty market in 2025 is significantly shaped by consumer demand for inclusivity, authenticity, and sustainability. Brands with clear mission-driven narratives, such as Rare Beauty’s mental health advocacy or Fenty Beauty’s commitment to diversity, foster deep customer loyalty and…
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception. From skincare to makeup, these celebrity-backed beauty lines dominate shelves, social media, and our routines. But with so many options, which brands are truly…
Kim Kardashian, the renowned beauty mogul, has rebranded her old beauty line, KKW, to create a new beauty concept called SKKN. This rebranding comes in line with her recent ‘single status’ filing as part of her divorce proceedings from Kanye…