Overview
About Amiri
Amiri is an American luxury fashion brand founded by Mike Amiri, known for rock-and-roll-inspired denim and artisanal craftsmanship. It has become a leader in California luxury.
Latest coverage
Amiri News
AMIRI Opens Third Texas Store at San Antonio’s La Cantera
AMIRI has opened a 2,203-square-foot boutique at San Antonio’s La Cantera, extending its Texas retail network beyond Houston and Dallas.
Fluid tailoring, Lurex silk and fortune cookie bags inside Mike Amiri’s cinematic SS27 wardrobe of American Pleasures
Amiri's SS27 collection, 'American Pleasures,' explores the city of Los Angeles through a narrative of pleasure and sophistication.
AMIRI Opens 4,461 Square Foot Flagship Store on London’s New Bond Street
AMIRI has opened its first standalone flagship store in the United Kingdom at 123 New Bond Street in London, marking the brand’s second location in Europe and a significant expansion of its global retail footprint. The 4,461 sq ft flagship…
AMIRI and CATCHES Pioneer AI Powered Virtual Fitting With NVIDIA
Related reading: Explore our Top 10 AI-Powered Virtual Try-On Shopping Tech in 2026. CATCHES, a physics backed AI company building the next generation of digital fashion experiences, has launched its generative AI sizing technology, RealFit, in partnership with luxury label…
Top 10 Fear of God Essentials Competitors and Alternatives
This RB report provides a comprehensive analysis of the competitive landscape for Fear of God (FOG), the luxury fashion label founded by Jerry Lorenzo that redefined “elevated streetwear.” As of 2026, Fear of God remains a pioneer of the “quiet…
AMIRI Reimagines 1970s Laurel Canyon for Fall/Winter 2026 Ready to Wear Collection
The AMIRI Fall Winter 2026 collection, titled “Laurel Canyon, 1976,” is a profound exploration of Los Angeles’s cultural history, specifically the golden era of the Laurel Canyon music scene. Designer Mike Amiri, whose birth year was 1976, used this pivotal…
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Research library · 1 reports
Mentioned in RETAILBOSS reports
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Amiri.

