Overview
About Amiri
Amiri is an American luxury fashion brand founded by Mike Amiri, known for rock-and-roll-inspired denim and artisanal craftsmanship. It has become a leader in California luxury.
Latest coverage
Amiri on RetailBoss
Fluid tailoring, Lurex silk and fortune cookie bags inside Mike Amiri’s cinematic SS27 wardrobe of American Pleasures
Amiri's SS27 collection, 'American Pleasures,' explores the city of Los Angeles through a narrative of pleasure and sophistication.
AMIRI Opens 4,461 Square Foot Flagship Store on London’s New Bond Street
AMIRI has opened its first standalone flagship store in the United Kingdom at 123 New Bond Street in London, marking the brand’s second location in Europe and a significant expansion of its global retail footprint. The 4,461 sq ft flagship…
AMIRI and CATCHES Pioneer AI Powered Virtual Fitting With NVIDIA
CATCHES, a physics backed AI company building the next generation of digital fashion experiences, has launched its generative AI sizing technology, RealFit, in partnership with luxury label AMIRI and powered by NVIDIA. The announcement was made at NVIDIA GTC 2026,…
Top 10 Fear of God Essentials Competitors and Alternatives
This RB report provides a comprehensive analysis of the competitive landscape for Fear of God (FOG), the luxury fashion label founded by Jerry Lorenzo that redefined “elevated streetwear.” As of 2026, Fear of God remains a pioneer of the “quiet…
AMIRI Reimagines 1970s Laurel Canyon for Fall/Winter 2026 Ready to Wear Collection
The AMIRI Fall Winter 2026 collection, titled “Laurel Canyon, 1976,” is a profound exploration of Los Angeles’s cultural history, specifically the golden era of the Laurel Canyon music scene. Designer Mike Amiri, whose birth year was 1976, used this pivotal…
Competitive set
Amiri Competitors
Brands tracked alongside Amiri based on category, positioning, market overlap, shared Rankings, and RetailBoss coverage.
Selection method: explainable profile, market, Ranking, and coverage signals. Competitive sets are editorial context, not a claim that every Brand competes in every product category. Reviewed August 2026.
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