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Urban Outfitters and Sol de Janeiro have officially partnered, bringing the Brazilian inspired body care and fragrance brand into Urban Outfitter’s growing beauty assortment across select retail stores and online. The partnership was announced on April 13, 2026, and marks…
The beauty “dupe” culture has reached a fever pitch in 2025 to 2026, shifting from a budget saving hack to a mainstream social status indicator. This report identifies the top 10 beauty and skincare brands that U.S. consumers most frequently…
The fragrance “dupe” market has evolved from a niche hobby into a mainstream consumer behavior. This report identifies the top 10 fragrance brands that U.S. consumers most frequently search for alternatives to. The list is dominated by luxury houses (Chanel,…
The fashion and retail industries are entering 2026 amidst a flurry of high stakes legal battles. From intellectual property disputes and “dupe” culture clashes to massive antitrust investigations and environmental “greenwashing” claims, these cases are set to redefine the boundaries…
This RB report identifies and ranks the Top 10 Most Mentioned Skincare Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from…
This report identifies and ranks the Top 10 Most Mentioned Fragrance Brands by Influencers in 2025, based on a custom, dual platform ranking methodology. The analysis synthesizes data on Earned Media Value (EMV) from TikTok and Strategic Presence from Instagram,…
This RB report identifies the top 10 most influential and trending skincare brands for women, based on a comprehensive analysis of consumer sentiment, social media virality, and press coverage throughout 2025 and early 2026. The selection focuses on brands that…
Jordan Saxemard is an accomplished global executive and brand strategist, recognized for over two decades of leadership across the luxury, beauty, and technology sectors. Originally from France and now based in the United States, Saxemard earned his master’s degree from…
The beauty world’s latest drama pits glow against dupe. The beauty industry is no stranger to controversy, but the current legal clash between Brazilian-inspired beauty powerhouse Sol de Janeiro and fast-rising Australian brand MCoBeauty has sparked a new debate about…