Urban Outfitters and Sol de Janeiro have officially partnered, bringing the Brazilian inspired body care and fragrance brand into Urban Outfitter’s growing beauty assortment across select retail stores and online. The partnership was announced on April 13, 2026, and marks another significant step in Urban Outfitters‘ push to become a go to lifestyle beauty destination for Gen Z.
The launch arrives on the heels of Urban Outfitters‘ best selling year for fragrance in 2025, and introduces a collection spanning 40+ products across body care, fragrance, and haircare.
What’s in the Collection
The full Sol de Janeiro range at UO covers everything from full products to travel sets, including two exclusive offerings arriving early summer: the Hair & Body Mist Discovery Duo and the Mini Body Cream Duo. Shoppers can explore the collection in store within Urban Outfitters’ immersive retail environment, where the brand sits alongside apparel, accessories, and home, a…
setting designed to mirror how Gen Z actually lives and shops. Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters, said that “Urban Outfitters and Sol de Janeiro share a deep connection to how our customers live and express themselves, where beauty, style, and self-expression are inherently linked.
This partnership continues our commitment to putting our customer at the center, offering new ways to explore one of the most beloved brands while connecting it to the broader lifestyle they love at UO.” The Data Behind the Decision The partnership isn’t just a feel good fit. It’s backed by real consumer insight.
Urban Outfitters‘ UO Insiders network, made up of 10,000+ Gen Z shoppers, students, and influencers, identifies skincare, fragrance, and suncare as top daily-use categories, pointing to a broader shift in how younger consumers integrate beauty into their everyday routines.
Sol de Janeiro‘s hero Cheirosa Perfume Mists have become a category defining format, reaching one unit sold every second globally, based on 2025 internal global sales data. The brand, founded in 2015, has built its identity around the idea that beauty is an attitude, not a standard, a…
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