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Ulta Beauty is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men’s and women’s fragrances, nail products, bath and body products, beauty tools, and haircare products. Each store is also equipped with a salon, Benefit brow bar, and Dermalogica skin bar. Ulta Beauty was founded in 1990 by Richard E. George, the former President of Osco Drug, Inc., with the company’s first store opening in Schaumburg, Illinois. It has since grown to become one of the largest beauty retailers in the United States, offering a unique combination of over 25,000 products across a wide range of categories and price points, including its own private label. Ulta Beauty also operates an e-commerce website, which provides a full-service salon in every store.
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Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a…
Space NK, one of the UK’s leading beauty retailers, turned a new page in its history after being acquired by Ulta Beauty in July 2025. The momentum of this acquisition is now realized in the unveiling of a major new…
True + Pure Texture, the luxury hair-extension brand founded by celebrity stylist Pekela Riley, has officially launched on Ulta.com, a breakthrough moment that expands textured hair representation in prestige beauty retail. The brand, known for its artistry and precision, brings…
Ulta Beauty (ULTA), the US beauty retail powerhouse, impressed investors with a 20% year-to-date stock price surge by late September 2025, easily outpacing other retail peers and outperforming the broader S&P 500. Despite ongoing retail market volatility and competitive headwinds,…
Ulta Beauty has announced the official launch of UB Marketplace, a curated digital marketplace powered by Mirakl technology. The new platform, which is now live on Ulta’s official website and the Ulta Beauty app, represents a major step in the company’s…
K-Beauty World, the US-based innovative retail platform powered by global partner Landing International, is expanding into Mexico through a partnership with Ulta Beauty. Starting August 21, seven of Korea’s most influential beauty brands—Bring Green, COSRX, Hanskin, I’m From, Mixsoon, NEOGEN,…
Ulta Beauty and Target’s decision to part ways marks a notable shift in the beauty retail landscape. In a significant development for the beauty retail industry, Ulta Beauty and Target announced on their corporate press site that they will not…
Therabody, a leader in science-backed wellness and beauty technology, has announced its official launch at Ulta Beauty, the nation’s largest beauty retailer. Starting today, select Therabody products are available through The Wellness Shop on Ulta.com, with plans to roll out…
Kristin Ess Hair, celebrated for delivering salon-quality haircare to a wide audience, brings out its biggest launch of the year with the Summer 2025 Stylers Collection, crafted in exclusive partnership with Madison LeCroy. Madison is well-known not only for her…
Nutrafol, the #1 dermatologist-recommended hair growth supplement brand, is making its much-anticipated debut at Ulta Beauty, the largest beauty retailer in the United States. Beginning July 20, Nutrafol will be available online at Ulta.com, with in-store availability rolling out to 500 Ulta Beauty…